I cut the cable cord and use Apple TV 4ks at all the TVs. I use the Apple TV’s to launch Netflix, Hulu etc apps instead of the native apps built into the TV. I have hundreds of movies and songs in iTunes. FWIW I think it is easier for my wife and kids to navigate through the Apple TV’s with the C4 remote than to connect other devices and go back and forth. I like the consistency. The price differential didn’t really matter to me, we’ve got iPhones and iPads and going with Apple TV’s made sense.
On another note I guess I need to unload my c4 8x8 video matrix, IO extender, and baluns now.