https://www.control4.com/press_releases/2007/09/06/high-performance-hc-1000/
Just like +10 years ago, C4 introduced HC1000, price tag was $1500. My guess the cost of R&D of CA-10 is cheaper than EA5, it's just a pc platform, more profit for the company if they can push in sale, very interesting.
And not sure about power consumption 24/7 for the CA-10 alone?