Hi I'm in Auckland too.
I have physical devices in watch list like Roku, DVD, etc but recently I renamed the 'TV' device in Composer to 'Netflix and Apps' in the Watch-List....and I programmed that so that when it's selected, it switched to TV etc, pauses, then selects the apps button on that TV....and goes straight into the apps where Netflix, Lightbox and others are.
This helps a hell of a lot when we have family/guests staying with us, as they have no idea how to access Netflix etc because the remote is a C4 one with no 'apps' button.
C4 owners know exactly what buttons do, what the coloured buttons do, but I feel for guests because they don't have a clue. So I have to show them.
But, what I did above makes it a lot easier now.