Use Roku Ultras for your video sources. Flawless IP control with C4, direct app access etc. Also half ish the cost of Apple TV. Apple TVs are only reliable with IR control and lack direct app access etc. Not sure what you mean by the ads on a Roku. I push Netflix/Prime?Hulu etc on my C4 remote and launch directly to those apps, hardly ever see the Roku menu. Don't use built in apps on TVs except in rooms you rarely use . Video over IP becomes fairly close in cost to matrixes over 8x8. But flexibility and scale are a win. Figure 1k per source and 1k per display at least for Just Add Power Binary Moip etc. Plus the POE switches and network infrastructure. If using C4 for control, use C4 lighting. If this is a new construction use panelized, especially for this large a house. For shades you can use Lutron still with a RA2 select hun as interface, or Qmotion with native Zigbee, or Screen Innovations. Wire for power if you can and control if possible. If you want the TV audio over the distributed system, you will need to bring audio back from the TV if usoing local sources to an audio matrix then to the amps. If all central, video matrix/voip audio extracted to audio matrix. Use Zektor audio matrixes. C4 can integrate with Honeywell, DSC and a few other security panels. Carrier infinity will be separate.