Seven reasons you can't ignore social media marketing It's estimated, that by the end of 2016, nearly a third of the world's population will be on social media. It's become clear that social media as a marketing channel can no longer be ignored. A few years ago, having a social media marketing campaign was nice, today it's essential. Here's a look at seven reasons why. Your competition is doing it Whether you have a social media marketing campaign or not, you can be sure your competition does, o