Some advantages of integrated smoke/fire alarm:
-Additional warning mechanisms locally (speakers, flickering lights) - note that it should never REPLACE regular alarms!
-Additional ways of warning remotely via email/text/push notification to home owner or designated 'outside' people (ie warn when there's smoke at your elderly parent's house)
-Shut off HVAC to prevent smoke from traveling more
-Turn on lights at low levels (bright lights in smoke can be blinding vs helpful)
-More extreme but: activate path lighting to safe exists (floor or baseboard LEds, can even program to only lead to exists where alarm is not triggered yet)