HUGE THREAT! This is what I was talking about when the thread I posted about the Internet of Things and giving Composer Pro to end users (or at least access) blew up to high heaven. Control4 is so slow to the draw here.... While Control4 allows you to use existing products to integrate a home, just think of all these partners that will scrambling to put a zigbee chip in their products to allow the iHome to control it. Then it's easy as pie , end user defined, "if this then that" crap. When I get home based on Geofencing open my Chamberlain Garage door with Zigbee chip, turn on my Cree lights with a Zigbee chip in the living room, turn on my Panasonic LED TV with Zigbee Chip, change the channel on the Roku, change the color of the lights to Purple, etc., etc. There will be a scheduler for activities to kick off on a timer, etc. I'm sure they will have IR and Harmony will be part of this too. Using Siri is just icing.... This is BOON to Apple - they get licensing from all their device partners and all these lemmings will go out and purchase over time all of these devices and integrate them. They have a 90 billion dollar ecosystem built around their Tablets and Phones. I'm a loyal Control4 customer, but let's get real here - this isn't difficult stuff IF you have the ecosystem and a lot of cash. There are already so many Internet Enabled Devices and it's gets larger by the minute. To address the complexity of Home Automation - let's face it - if the devices are already iHome ready, why would you have complexity? No need for an Apple Genius to "walk you through home automation" no more than walking you through setting up a printer that is wireless. Plug in the printer and look for it in the Add Devices area. Home automation is no different. Plug the cree light in and it appears in your interface and is available for you to define when and what it does. The complexity only comes in with legacy products or products that aren't "integrated". This can go on and on, but think of it - dishwashers, refrigerators, washers, dryers, projectors, microwaves, waffle maker, popcorn machines, irrigation, security, lights (especially RGB LED's), landscape lighting, and so on.... You will build your Connected Home over time, which is what Apple will bet on. The 20 year old's will eat this stuff up and in 10 years - home automation is commonplace and Control4, Crestron, etc. are all out of business except for servicing their existing customer base, as it dies a slow death. The saddest part of this, is that Microsoft had all this embedded stuff years ago and couldn't get it right. Admittedly, the market had to mature, but they didn't make the right investments at the time and they certainly don't have the ecosystem that Apple has built. Control4 was on it's way with the Pioneer Receivers being Control4 ready - but they just don't have the market muscle to go out and get people jumping on as quickly as Apple does. Trust me - I hate Apple, but this will succeed and even the "dumb as rocks" will have DIY, self-sufficient, Home Automation. I hate to say it, but at that point I would see nothing that Control4 would give me that Apple wouldn't already have. I hope that Google has something up it's sleeve - they didn't spend 3.2B for a thermostat.