It hasn't cost Control4 ANY market share, because Control4 is growing its market share.
What exactly was Control4's 'history of industry innovation'? I'm about the biggest C4 fan out there, but it's not C4's role to INNOVATE. It is not an innovation company, it's a company that delivers a solid product, at a solid price, with minimal hassle. It's the ball-peen hammer in your toolbox, not the hypersonic escrewdriver.