I know many of you think that DIY will be taking off, but I'd argue you need to look past your ecosystem to the general population. Aside from the maybe 1-10% of DIY capable people in the population, the rest will end up needing a pro to get it right. For advanced automation, it's better to focus on the larger portion of the market than the smaller or make it so simple that a large part of the market can do it. C4 definitely isn't so simple that any person can do it.